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testant must supply her own apron, to be judged on suitability, originality and general appearance. What's Your Hobby? Rules-Open to men and women of 50 years or over. Time limit of five minutes to explain and demonstrate. Prizes for most creative, unusual and interesting. Traffic and Accident Quiz-Object to increase knowledge and application of traffic regulations, thereby reducing accidents. Answer questionnaire on safety rules. Judged according to accuracy and speed of answers. Five Ways to Improve W.I.-Time limit for writing the five improvements. Scored on practicability of suggestions.
CHAPTER ELEVEN
POINTERS ON
PUBLICITY
The Why of Publicity-To inform the public of the many and varied programs and activities of the Institutes and thereby build wide"spread understanding that underlies goodwill. Done widely and well, it will multiply our efforts and accomplishments. We are dealing with t.he
differencebetween a 'Light Under a Bushel' and a 'Torch Held High.'
What Is Publicity? Each Branch is the local representative of our National and World Organizations-handle the news accordingly. Trivialities have no place, the limelight is on the Branch and its action. Where specific Members are integral parts of the news story, their names belong in it. Put "meat" into your news and at the same time it is well to call attention to the fact that you had some fun. When To Publicize--While it is fresh. For coming special occasions, it is often well to give the public a sniff ahead of time of what is. cooking; thus whetting the appetites. Then, when the appointed time comes, serve it piping hot. Where To Publicize-Is in your home community. That is where your Branch is personally known and the news of its doings is of the most interest. Beyond that, it is fine if your story can make the next-largest paper-the one that surrounding Constituencies have in common. Those Members want to read about your Branch, and you about theirs. Papers aim to print what is wanted. The General Federation of Women's Clubs with Headquarters in Washington, D.C. gave permission to use the following materia1-tobe of help to our Publicity Chairmen. "Y QU have one of the most interesting and important jobs in Club Work. You can do it well, with or without previous training, if you follow a few simple rules, study your clubs and your community and familiarize yourself with every available outlet for publicity. You will need to be informed. You will want to be enthusiastic. "Allover the country there are monuments to the accomplishments of Club women. They are not carved in stone or painted on the murals of public buildings, but they are to be seen everywhere-in libraries, bookmobiles, health and dental clinics, hospitals, playgrounds, recreation centres and in hundreds of other improvements which we take for granted today, but for which America's Club women pioneered. It is your job to present 40
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| Title | Page 40 |
| Language | en |
| Transcript | testant must supply her own apron, to be judged on suitability, originality and general appearance. What's Your Hobby? Rules-Open to men and women of 50 years or over. Time limit of five minutes to explain and demonstrate. Prizes for most creative, unusual and interesting. Traffic and Accident Quiz-Object to increase knowledge and application of traffic regulations, thereby reducing accidents. Answer questionnaire on safety rules. Judged according to accuracy and speed of answers. Five Ways to Improve W.I.-Time limit for writing the five improvements. Scored on practicability of suggestions. CHAPTER ELEVEN POINTERS ON PUBLICITY The Why of Publicity-To inform the public of the many and varied programs and activities of the Institutes and thereby build wide"spread understanding that underlies goodwill. Done widely and well, it will multiply our efforts and accomplishments. We are dealing with t.he differencebetween a 'Light Under a Bushel' and a 'Torch Held High.' What Is Publicity? Each Branch is the local representative of our National and World Organizations-handle the news accordingly. Trivialities have no place, the limelight is on the Branch and its action. Where specific Members are integral parts of the news story, their names belong in it. Put "meat" into your news and at the same time it is well to call attention to the fact that you had some fun. When To Publicize--While it is fresh. For coming special occasions, it is often well to give the public a sniff ahead of time of what is. cooking; thus whetting the appetites. Then, when the appointed time comes, serve it piping hot. Where To Publicize-Is in your home community. That is where your Branch is personally known and the news of its doings is of the most interest. Beyond that, it is fine if your story can make the next-largest paper-the one that surrounding Constituencies have in common. Those Members want to read about your Branch, and you about theirs. Papers aim to print what is wanted. The General Federation of Women's Clubs with Headquarters in Washington, D.C. gave permission to use the following materia1-tobe of help to our Publicity Chairmen. "Y QU have one of the most interesting and important jobs in Club Work. You can do it well, with or without previous training, if you follow a few simple rules, study your clubs and your community and familiarize yourself with every available outlet for publicity. You will need to be informed. You will want to be enthusiastic. "Allover the country there are monuments to the accomplishments of Club women. They are not carved in stone or painted on the murals of public buildings, but they are to be seen everywhere-in libraries, bookmobiles, health and dental clinics, hospitals, playgrounds, recreation centres and in hundreds of other improvements which we take for granted today, but for which America's Club women pioneered. It is your job to present 40 |
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