The Book of Ideas

              the continuing story of its achievements through all available media so that every Member of your community is constantly aware of Your Club and the General Federation of Women's Clubs." From "How to Handle Publicity" by J. S. Cram in October, 1958 Bulletin of the National Association of Public School Adult Educators, here are some extracts-"Good publicity cannot proceed from an inactive, mumified program. Ask yourself honestly whether it warrants publicity. . . . . chief purpose is to attract interest in what's being done, not to describe every detail. . . . . answer the five 'W's' in an article-What, Where, When, Why or How and Who, preferably in the first two paragraphs. . . . .use direct quotations to capture interest. . . . . short, accurate interesting, simple, personal and positive-submit copy in typewritten form, if possible, double spaced, on one side of paper, with good margins and with title and name and address of writer clearly at the top. . . . . use radio programs as soon as the organization is launched on a live, constructive program. "Don't wait until you can follow all these rules perfectly before you begin to put them to work--or you'll never start. Do the best you can, but start right away and keep the copy coming. If you keep these points in the back of your mind, pay attention to editorial changes in your copy and take a critical attitude toward your own work, you'll find yourself turning out better material. So start right away and do a job in your organization while you're learning to do an even better job." Most Qf us do not have access to a typewriter so be sure your writing is easily readable and print names in block letters. If you type, use one side of 8112 x 11 paper, double space, leaving wide margins and two inches at the top for editor's notations. Give complete names-Mrs. John Q. Public not Mrs. J. Public. Remember it is Mrs. John Q. Public not Mrs. Mary Public, even if she is a widow. Send the original transcript, never a carbon. Be accurate in names, events, and quotes. from speakers. State facts, don't pad. Avoid superlatives. DO NOT include your own opinion. Don't worry if you can't write news, just write down the facts and send them in.

CHAPTER

TWEL VE

CONFERENCES

AND

CONVENTIONS

Mrs. Nancy Adams, a Past President of A.C.W.W. said, regarding conferences and conventions, "These should result in renewed zeal, purposeful action, increased membership and extended knowledge of the great organization to which we belong." The Dean of Education at the University of Saskatchewan, Dr. S. R. Laycock said, "Too many conferences are relatively futile affairs, because no one, except the speakers, does any real study of the topics to be discussed at the meetings. That is not the way to solve problems. If conferences are worth calling they are worth a great deal of preparation in the form of careful study of the problems to be discussed. In the case of the Mid-Century White House Conference on Children and Youth, held in Washington, D.C., over 100,000 Americans had been studying the' topics of the Conference for two years. In each State, there was a Governor's Committee. In addition, 41