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EARTH WRITE
3 3 3 4 How do the Written Entries Differ
from the Video Entries'' 18
3 3 4 Why Did Farmers Agree to be Part of the Vignettes0 19
4 Analysis of Radio Media Campaigns 19
4 1 Analysis of Media Logs. CJXX. CFCW 19
4 2 CJXX Radio Campaign -"
4 2 1 Analysis of Audio Messages 21
4 2 2 Analysis of Interviews 21
4 2 3 Analysis of Contests 21
4 3 CFCW Radio Campaign 21
4 3 1 How were the Entries Judged and the Winning Entry0 22
4 3 2 How was the School Contest Run0 22
4 3 2 1 Analysis of the CFCW Contest Respondents 22
4 3 2 1 1 The Child's Public and Private Farm Safctv World 2<
5 Why did Schools NOT Take Pan in the CFCW Media Contests0 M
5 1 Time and other Activities 26
5 2 External Examinations 26
5 3 School Curriculum 27
5 4 Farm/ Non- Farm Demographics 27
6 What Did the Interviews with Media Personnel Reveal0 27
7 Results from a Surrogate Audience Survey
7 1 Success of the Message - g
7 11 Style and Production Values 29
7 12 Audience 30
7 1 3 Narration 30
7 1 4 Theme and Content 30
715 Be Specific 31
7 16 Be Realistic 32
7 1 7 Persuasive Power of the Message ' 2
718 Overall Perception of the Message 82
7 1 9 Desired Behaviour 33
8 Summary 34
8 1 Message and Audience Response 34
8 2 Contests and Children 35
8 3 Campaign Management
8 4 Partnering
9 References
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 7 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE 3 3 3 4 How do the Written Entries Differ from the Video Entries'' 18 3 3 4 Why Did Farmers Agree to be Part of the Vignettes0 19 4 Analysis of Radio Media Campaigns 19 4 1 Analysis of Media Logs. CJXX. CFCW 19 4 2 CJXX Radio Campaign -" 4 2 1 Analysis of Audio Messages 21 4 2 2 Analysis of Interviews 21 4 2 3 Analysis of Contests 21 4 3 CFCW Radio Campaign 21 4 3 1 How were the Entries Judged and the Winning Entry0 22 4 3 2 How was the School Contest Run0 22 4 3 2 1 Analysis of the CFCW Contest Respondents 22 4 3 2 1 1 The Child's Public and Private Farm Safctv World 2< 5 Why did Schools NOT Take Pan in the CFCW Media Contests0 M 5 1 Time and other Activities 26 5 2 External Examinations 26 5 3 School Curriculum 27 5 4 Farm/ Non- Farm Demographics 27 6 What Did the Interviews with Media Personnel Reveal0 27 7 Results from a Surrogate Audience Survey 7 1 Success of the Message - g 7 11 Style and Production Values 29 7 12 Audience 30 7 1 3 Narration 30 7 1 4 Theme and Content 30 715 Be Specific 31 7 16 Be Realistic 32 7 1 7 Persuasive Power of the Message ' 2 718 Overall Perception of the Message 82 7 1 9 Desired Behaviour 33 8 Summary 34 8 1 Message and Audience Response 34 8 2 Contests and Children 35 8 3 Campaign Management 8 4 Partnering 9 References |
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