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EARTH WRITE Page 22
Usually, the station aired the CASP ads in the morning show, and AAFRD tips and
Agricultural Society announcements during the noon show, closing with a farm safety tip from
contest entrants. Once the school children began to submit their tips ( Appendix " N"), the station
altered Alberta Agriculture's tips one day with contest tips the next,
t
Besides running the tips and contests, CFCW displayed the contest entries in binders to
the general public at the station's Farm Fair booth .
4.3.1 How were the Entries Judged and the Winning Entry?
Station personnel short- listed some entries. Solomon Kyeremanteng, from AAFRD chose
the winner, based on creativity, the work involved in the entry, and the quality of the tip.
Attached is a copy of the only winning entry available to the evaluators from the whole project
( Appendix " 0"). Other examples of entries are included: one from the same school as the winner
and one from another school ( Appendix " P").
4.3.2 How was the School Contest Run?
The school contests did not take place in the spring as planned, but in the fall. Letters
were sent out to schools in the first week of September with an October 9 deadline. Winners were
announced on October 16. Letters were sent out to the teachers directly. The station received
399 responses from children in thirty schools throughout their broadcast district.
Initially the plan was to award a computer to the winning school and T- shirts to four other
classes. In practice, the station sent T- shirts out to six other classes.
The written instructions for contest entries were constructed by the station, not AAFRD.
They parallel the televised instructions aired by CISA in that they emphasize farm safety tips,
rather than the prizes to be won ( Appendix " Q").
4.3.2.1 Analysis of the CFCW Contest Respondents
CFCW radio and CISA television had contest promotions for farm safety. CFCW
retained 399 written contest entries while CISA retained 21 written entries. The responses to the
CFCW contest took many forms: poems, posters, short essays, lists of tips, single tips, anecdotes,
autobiographies, and letters. The CISA entries were stories and letters from the students.
From the students entries provided, we could perform an in- depth content analysis. We
quantitatively analysed a total of 420 entries, or respondents, for this portion of the evaluation.
We created fifteen variables for this content analysis.
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 33 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | EARTH WRITE Page 22 Usually, the station aired the CASP ads in the morning show, and AAFRD tips and Agricultural Society announcements during the noon show, closing with a farm safety tip from contest entrants. Once the school children began to submit their tips ( Appendix " N"), the station altered Alberta Agriculture's tips one day with contest tips the next, t Besides running the tips and contests, CFCW displayed the contest entries in binders to the general public at the station's Farm Fair booth . 4.3.1 How were the Entries Judged and the Winning Entry? Station personnel short- listed some entries. Solomon Kyeremanteng, from AAFRD chose the winner, based on creativity, the work involved in the entry, and the quality of the tip. Attached is a copy of the only winning entry available to the evaluators from the whole project ( Appendix " 0"). Other examples of entries are included: one from the same school as the winner and one from another school ( Appendix " P"). 4.3.2 How was the School Contest Run? The school contests did not take place in the spring as planned, but in the fall. Letters were sent out to schools in the first week of September with an October 9 deadline. Winners were announced on October 16. Letters were sent out to the teachers directly. The station received 399 responses from children in thirty schools throughout their broadcast district. Initially the plan was to award a computer to the winning school and T- shirts to four other classes. In practice, the station sent T- shirts out to six other classes. The written instructions for contest entries were constructed by the station, not AAFRD. They parallel the televised instructions aired by CISA in that they emphasize farm safety tips, rather than the prizes to be won ( Appendix " Q"). 4.3.2.1 Analysis of the CFCW Contest Respondents CFCW radio and CISA television had contest promotions for farm safety. CFCW retained 399 written contest entries while CISA retained 21 written entries. The responses to the CFCW contest took many forms: poems, posters, short essays, lists of tips, single tips, anecdotes, autobiographies, and letters. The CISA entries were stories and letters from the students. From the students entries provided, we could perform an in- depth content analysis. We quantitatively analysed a total of 420 entries, or respondents, for this portion of the evaluation. We created fifteen variables for this content analysis. |
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