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i \ KYUH- RITF Page 23
The discourse analysis is based on a triangulated approach that combines the findings of
the content analysis and the discourse analysis This approach has been shown to be most
effective in the analysis of social marketing media campaigns
Fifty- three percent of the respondents were male, 46° o were female and 1% were
urudentifable by gender ( Table 1) A total of thirty- two schools took part in the contests
T\ Bl E 2: GENDER OF RESPONDENTS
( iendrr *• nf Kr « | » imlrn(
Mile 53
Female 46
Unidentified J
Source Onpna] Daia N- 4; o
Sony- one parent of the respondents were in grade five. 24° o were in grade six while 15
*• were unidentifiable by grade ( Table 3)
T* BIX J: SCHOOL GRADE OE Rt SPONDENTS
Grade % of Krtpondrnti
Grade 5 61
Grade* M
Unidentified II
Source Onpnal Data. ( M30
The respondents came from eight health regions across the province with the largest
representation from Westview followed by Aspen and Lakeland ( Table 4) As expected the
largest concentration of respondents came from East Central Alberta Seventy percent of the
respondents came from four health regions Westview, Aspen, Lakeland and the East Central
Region These regions surround the provincial capital region ( Appendix " R")
The farm was the place of residence for 66" o of the respondents while 17% were non- farm
( acreage or in town) We were unable to identify place of residence for 18% of respondents
Object Description
| Rating | |
| Title | Project Report "A Safe Farm, is a Great Place to Grow" |
| Subject | Farm Safety; Agriculture |
| Description | Farm Safety Project Report |
| Language | en |
| Format | application/pdf |
| Type | text |
| Source | Alberta Women's Institutes |
| Identifier | awi0811096 |
| Date | 1999 |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
Description
| Title | Page 34 |
| Format | application/pdf |
| Source | AWI Collection |
| Collection | Alberta Women's Institutes - Collective Memory |
| Repository | AU Digital Library |
| Copyright | For Private Study and Research Use Only |
| Transcript | i \ KYUH- RITF Page 23 The discourse analysis is based on a triangulated approach that combines the findings of the content analysis and the discourse analysis This approach has been shown to be most effective in the analysis of social marketing media campaigns Fifty- three percent of the respondents were male, 46° o were female and 1% were urudentifable by gender ( Table 1) A total of thirty- two schools took part in the contests T\ Bl E 2: GENDER OF RESPONDENTS ( iendrr *• nf Kr « | » imlrn( Mile 53 Female 46 Unidentified J Source Onpna] Daia N- 4; o Sony- one parent of the respondents were in grade five. 24° o were in grade six while 15 *• were unidentifiable by grade ( Table 3) T* BIX J: SCHOOL GRADE OE Rt SPONDENTS Grade % of Krtpondrnti Grade 5 61 Grade* M Unidentified II Source Onpnal Data. ( M30 The respondents came from eight health regions across the province with the largest representation from Westview followed by Aspen and Lakeland ( Table 4) As expected the largest concentration of respondents came from East Central Alberta Seventy percent of the respondents came from four health regions Westview, Aspen, Lakeland and the East Central Region These regions surround the provincial capital region ( Appendix " R") The farm was the place of residence for 66" o of the respondents while 17% were non- farm ( acreage or in town) We were unable to identify place of residence for 18% of respondents |
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